Get your dream going. We can produce parts of marketing like a visual identity system; a site with e-commerce that's supported by social media; and even help you get better community engagement with a content starter kit.
Ideal for Etsy Sellers, Coaches, Solopreneurs, Business Launching
May include Site Setup with Mobile Optimization, Social Media Setup and/or tweaking, Logo and Style Guide, Marketing Plan Review (or Creation!), Business Cards, Press Kit
Be heard. We're all storytellers, but that doesn't mean we all know how to tell a story. We'll help you navigate what is good information, what is true, and what is right. (Spoiler: not all true things are right, and not all good things are true.)
Ideal for Public Speaking, Investor Presentations, Writing Scripts for Kickstarter Videos
May Include Story documentation, Clarifying your topic and audience, Connecting your insight to ideal outcome, Practice With a Panel, Presentation Design Support, Social Media & Social Fundraising Support (i.e. for Kickstarter)
Copy & Design
Bring it to life. Ideas are only as good as what they produce. Not only will your work be more memorable and sharable, you'll be more confident presenting yourself and have an easier time finding the right clients and partnerships.
Ideal for Consumer-facing communications; Launching a brand, product, or program; Generating upcoming content for social media; Package design; Apparel design
May include Advertising campaigns with print, digital, and social components; Campaign idea generation or mock-ups; Content generation; Community management
Break the mold. When we're going in circles the answer is often right under our noses, but old habits keep us from seeing it clearly. We'll clarify the problem, and a path to fresh answers fueled by strategic growth.
Ideal for Generating new ideas, Developing brand tone and social media habits, Briefing new executive staff
May include Question Refinement, Workshop Facilitation, Findings & Recommendation Report, Background Research, Competitive Audit
Update your plan. Pausing to look critically at your business can bring to light crucially overlooked opportunities, new potential clients, and new energy for internal teams. By focusing and understanding the value proposition of a brand, we can also figure out optimizations to showcase the best of what you have to offer.
Ideal for Understanding how you appear among your competition and to your customers; Refreshing your perspective of your own industry; Bigger picture goal setting for the next 1-3 years
May include Competitive Audit, Industry & Culture trend reporting, Business Opportunity Findings, Marketing Recommendations, Product Innovation, Launch Strategies, Primary Research
Director level talent on a freelance budget. Before launching Progressive Conspiracy, I spent twelve years at various Chicago agencies in both art direction and strategy departments, most recently as a director of integrated strategy.
I can jump in with your team to provide the usual services you would normally expect from a dedicated planning department: writing creative briefs, evaluating existing research, moderating focus groups, or setting up and executing other proprietary primary data.
After having worked in above the line and below the line advertising, promotions, shopper, guerrilla, nonprofit, and many other areas of life, I am well equipped to help you with your work – or set up an engaging ideation space to join in the actual discussion of new ideas.