old navy tangent

um, have you seen the new impulse section of old navy?????
old navy

candy and mad libs and superballs and five hour energy and cliff bars and nail files and kleenex. seriously?
old navy

i mean, on one hand it makes way too much sense. on the other hand, this is what CVS is for. is this within brand? since when is old navy about convenience? is this becoming a brand tenant? what's the deal? thoughts?

grab a water to enjoy while you think that one over.
old navy